The Networking Forum for Women in Business

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CSR is an everyday business term – but many enterprises still think Corporate Social Responsibility is only something for the “big boys.” According to Social Change UK Director Kelly Evans that’s a dangerous assumption and one which needs tackling by all business and organisations, whatever their size, if they are keen to grow and improve their bottom line.

Speaking to members and guests at Business Women’s Link, Kelly explained why trying to push up your profits without taking responsibility could kill off your brand.

Kelly said that it is well worth businesses taking time to ensure that they are operating in a socially-responsible way – and that they are also using suppliers which share their vision.

“Consumers are no longer passive buyers. Instead, they are becoming an informed and vocal group, which can act collectively, spread information and have a significant impact on a company’s brand and reputation,” she said.

“The question is no longer whether social responsibility is important but rather, how does a company become socially responsible?”

Kelly added that many businesses may already be doing things right, perhaps by buying recycled office products or using greener vehicles, but they may be able to take CSR further.

With competitors already CSR-savvy and discerning customers looking to buy goods and services from businesses with a social conscience, it is clear that every business needs to be ticking the “socially responsible” box.

View the full presentation below: